Liz Corradino is quoted in a Law360 article titled "Creator Economy."  The article addresses that content creators and influencers are driving a booming industry worth nearly $500 million, offering endless business opportunities—alongside a host of legal challenges.

From producing “get ready with me” videos on YouTube to promoting the latest probiotic supplements on Instagram or recommending budget-friendly alternatives to pricey designer bags on TikTok, influencers have become a dynamic and increasingly sophisticated force in the digital landscape. For some, content creation remains a side hustle. However, for many, it has evolved into a lucrative career path—one often seen as a springboard into larger opportunities in business or entertainment. As this industry continues to grow, so does its complexity. For influencers, understanding the balance between creativity, business strategy, and legal compliance is key to building long-term success in the creator economy.

The lifespan of a meme or trend on the internet is notoriously short, often fading into irrelevance—or what the internet calls "cringe"—within weeks or months. This fleeting nature hasn’t stopped creators and brands from reusing or repurposing popular memes, but it has led to lawsuits with varying degrees of success. These cases highlight the importance of taking a moment to think before hitting “post.” For online personalities and brands, understanding the legal risks associated with leveraging internet trends can save both reputation and resources. A little caution can go a long way in avoiding potential headaches in the ever-evolving world of meme culture. Influencers and brands try to capitalize on memes and get in early so they're not associated with a dying trend, and the pace of trends on the internet can run up against the need to ensure that posting something won't invite scrutiny. Liz states that she'll nonetheless urge her clients — who include an influencer and brands working with influencers — to clear content. "Sometimes it's a question of timing. It's not, 'We want to take somebody's protected intellectual property,' it's, 'We want to capitalize on this current trend, and it doesn't leave us enough time to find out who owns this photograph or whose right of publicity needs to be cleared.'" Liz further notes that with the speed and casual nature of these platforms — especially with formats like Instagram "stories," which are temporary posts involving people casually talking to the camera — it might not always be top of mind to make the disclosures. But disclosures are necessary regardless of the format, noting that formats like livestreams require repeated disclosures, in the event new audience members join. She cautions - "disclose, disclose, disclose."