The hospitality industry is ever more dependent on the internet and mobile applications. Websites and apps are now the primary face that a hospitality provider presents to the world, and to their guests and customers until they are physically present. Loyalty programs are increasingly web and app focused as well. Booking sites are vying with providers to capture transactions on their sites. In particular, hotels and resorts don’t want to end up maintaining marketing and promotional sites while transactions are completed elsewhere. This all means that hospitality industry websites and apps have becoming increasingly sophisticated and feature-rich – and increasingly more important to the customer experience and the bottom line.