Hollywood and Google have had a complicated relationship over the years. Now Google would very much like to change its status from “It’s complicated” to “In a relationship.”

A recent article in the Los Angeles Times looks at Google’s increasingly ambitious courtship of Hollywood, and the delicate dance facing studios that want the benefits of AI without surrendering control of their IP, talent relationships or leverage. 

Robert Rosenberg contributed his perspective, including why he thinks we’ve crossed an important threshold: the question for Hollywood is no longer whether it will use AI. It’s how.