Milton Springut was quoted in the Forbes article "Balenciaga Has No Easy Answer For The Harry Potter Meme" The article discusses the recent news being made by Balenciaga, the luxury brand owned by Kering. It has recently been added to Harry Potter memes that do not shed a positive light on the brand through satire.

Mr. Springut said “Memes that use Balenciaga’s intellectual property in this way could potentially damage the brand’s reputation, justifying legal action,”