OpenAI’s Sam Altman just stepped into Tinseltown’s war zone. As studios and talent agencies push back hard against Sora, the AI video tool that recreates actors and characters (sometimes with minimal consent), Altman is in the center of the firestorm. This article peels back the drama: who’s threatening whom, what the big demands are, and what might happen to Hollywood’s control over its own stars in the age of synthetic media.  The Hollywood Reporter quotes partner Robert Rosenberg in its feature story on this important topic.