Every year we get more dependent on streaming for entertainment. Despite streaming services’ flaws, many of us are bound to keep subscribing to at least one service next year. Here’s what we can expect in 2026 and beyond.

In discussing the potential of streaming acquisitions, Rosenberg states, “big combined libraries push companies to double down on proven IP because it travels, merchandises, and reduces marketing risk.” He also expects to see a “tilt toward” live events, sports, and unscripted content “for retention” if HBO Max sells.