January 23, 2018
A team from Moses & Singer LLP, led by Jeffrey M. Davis, Co-Chair of the firm’s Corporate Department, represented software solutions specialist Pierry, Inc., a US-based agency with specialization in optimizing campaigns in Salesforce Marketing Cloud, in their deal with WPP Group-owned subsidiary Wunderman. WPP Group is an international advertising agency holding company headquartered in the United Kingdom. Wunderman acquired a majority stake in Pierry to build out Salesforce capabilities; terms of the deal were not publicly disclosed.
Pierry adds a headcount of approximately 100 across offices in New York City, Boulder, Colorado with an outlying office in Kyoto, Japan to International company WPP. It posted revenues of $14.5m for 2016, and boasts a client roster with names such as: LifeLock; Louisiana Tech University; plus Major League Soccer franchise the San Jose Earthquakes.
Moses & Singer assisted in all aspects of the negotiations of this transaction, working directly with top management of Pierry.