January 23, 2018
A team from Moses & Singer LLP, led by Jeffrey Davis, Co-Chair of the firm’s Corporate Department, represented Zubi Advertising in the sale of the agency to GTB Agency, LLC, a subsidiary of WPP Group, to a significant extent dedicated to the Ford Motor Company account. WPP Group is an international advertising agency holding company headquartered in the United Kingdom.
Zubi, a full-service advertising agency based in Coral Gables, Florida, has been focusing on the Hispanic market in the US and has represented Ford in this market . Through the acquisition of Zubi, WPP Group will be servicing Ford’s Hispanic account.
Zubi operations will continue to be conducted under its name, and will be reporting to GTB.
Moses & Singer assisted in all aspects of the negotiations of this transaction, working directly with top management of Zubi.