Moses & Singer Client 72andSunny Partners with MDC

December 15, 2010

MDC Partners, a publicly-held marketing and communications company, has acquired a majority interest in firm client 72andSunny LP, a high-profile brand agency that develops and executes fully integrated campaigns across all media for top global brands. The agency's client roster includes Hewlett-Packard (HP), RIM (BlackBerry), Nike (Action Sports), Discovery Channel and K-Swiss. Please click here to view the press release. Corporate partner Jeffrey M. Davis and associate Shira L. Auerbach represented 72andSunny LP in this transaction.

Jeffrey M. Davis is a partner in the firm’s Corporate/M&A practice and co-chair of the Hotel and Hospitality practice. Clients from diverse industries look to Jeff for assistance in negotiating a broad range of financing transactions such as equity, venture capital, and public and private debt. He has substantial experience helping clients with mergers and acquisitions, employment and compensation arrangements, licensing agreements, and the formation and operation of partnerships and limited liability companies. Jeff also counsels clients on matters involving general corporate and securities law. For more information, please contact Jeff at 212.554.7837 or

Shira L. Auerbach joined Moses & Singer as an associate in 2009 after working as a summer associate in 2008. Shira is a member of the firm's Corporate/M&A group. During law school, she interned for the Office of the New York Attorney General, Andrew Cuomo, and was previously a litigation paralegal at Paul, Weiss, Rifkind, Wharton & Garrison. For more information, please contact Shira at 212.554.7875 or