Lights, Camera, Brands: Masters of Marketing Storytelling

Variety's 2017 Entertainment & Technology Summit

May 9, 2017

Eric P. Bergner

W New York Midtown
541 Lexington Avenue
New York, NY 10022

With today’s content platform explosion, brands are enjoying a massive creative playground for best engaging with audiences. What entertainment and consumer brands are the most progressive across new marketing opportunities in social, digital publishing, OTT and linear TV? What brand integrations in TV series, short-form video and film are especially connecting with audiences? What are future trends in innovative marketing? Marketers creating the ultimate in storytelling around their brands converge to share their strategies.

Eric P. Bergner will be moderating "Lights, Camera, Brands: Masters of Marketing Storytelling" on May 9, 2017 from 1:10 p.m. until 1:50 p.m.

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