Protecting My Brand And Content

May 20, 2019

By: Lindsay R. Kaplan

You worked long and hard to come up with an idea for your business.  So why not protect it as best as you can?  Here are a few things to keep in mind when trying to protect your brand and content: 

  • Confidentiality Agreements.  Working on a new product development or have a “secret sauce” that is integral to your business?  If so, have you ensured that all of your employees and contractors have agreed to keep information relating to your company confidential?
  • Assignment of Inventions Agreements.  Have any of the founders started working on your new product or technology before the company was formed?  If so, have those founders assigned all rights they have to such product or technology to the company so that it is clear that the company (not the founders individually) owns and has the right to exploit it?
  • Work for Hire Agreements.  Are any contractors or freelancers providing services to your company?  If so, have you ensured that any work product they create in the scope of their engagement is owned by the company and not by the contractors or freelancers individually?
  • Trademarks and Copyrights.  Have a logo or icon that you want to be associated with your company?  If so, have you sought intellectual property protection for those items?  If not, do you have any concerns about potentially rebranding your business if someone else has the exclusive rights to those items.