Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits

October 1, 2021

By: Milton Springut

Luxury Daily

The artist Lil Nas X and the art collective MSCHF created a stir this past winter when they released a pair of "Satan Shoes" to promote the singer's new song.

Though the shoes infamously claimed to contain a drop of human blood, the real controversy surrounded a trademark infringement lawsuit initiated by Nike.

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