Mobile Device Case Manufacturer Makes a Case for Controlling Branded Products Online

December 13, 2021

By: Milton Springut

Luxury Daily

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Brands often try to control where their products are sold, limiting sales to approved authorized dealers whose image complements that of the brand.

But to brand owners’ consternation, genuine products often leak outside the authorized distribution chain, and then are resold at discount, include internet, outlets. The article highlights how creative use of warranty policies and trademark law can be used by brand owners to control online distribution.

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