Closing the CCPA Loopholes — California Approves Proposition 24
November 18, 2020
California consumers can opt out of data collection in a powerful way in 2023. On November 3, 2020, California voters passed the ballot initiative, Proposition 24, which (I) fortifies California consumers' rights to their data; (II) expands the covered business' obligation regarding consumers' data; (III) establishes the nation's first Privacy Protection Agency; and (IV) extends CCPA's Human Resources and Business-to-Business (B2B) exceptions to January 1, 2023.
Proposition 24, also referred to as the California Privacy Rights and Enforcement Act (CPRA), will go into effect on January 1, 2023, but will not be enforceable until July 1, 2023.