Promotions Law

The Promotions Law practice at Moses & Singer LLP regularly counsels advertisers, agencies and other clients who wish to conduct games of chance or games of skill for promotional purposes through conventional or online media.  Our Promotions Law practice serves the needs of:

  • Advertising and marketing agencies
  • Social media specialists
  • Internet advertisers
  • E-mail marketing firms
  • Telemarketers and in-bound call centers
  • Direct marketers
  • Publishers and companies providing support to the marketing industry
  • In-house creative service groups at manufacturing companies


Creating Winning Promotions and Sweepstakes Takes Careful Planning

Sweepstakes and contests require careful planning in order to maximize consumer involvement while meeting complex regulations.  We work with clients to ensure that offers and contests are thoughtfully designed and implemented.  Our attorneys:

  • Analyze the structure of the promotion;
  • Draft rules for sweepstakes and contests along with other required disclosures;
  • Counsel clients on legal issues arising from promotions and sponsorships including intellectual property rights (e.g., licensing, publicity and user-generated content and e-blast arrangements);
  • Negotiate and draft sponsorship, marketing, supplier, and prize fulfillment agreements;
  • Prepare entry forms, affidavits and releases; and
  • Advise clients on how to avoid common illegal lottery pitfalls in traditional forms of media and on the Internet.

Copy Review that Stands up to Scrutiny

Before a program launches, we review online, print, point-of-purchase, television and radio advertising copy and other marketing materials associated with both consumer and trade promotions.  Always wary of deceptive advertising issues and challenges by competitors, we ensure that your ad copy meets all claimed benefits.  Furthermore we coordinate registration and bonding, as required.

Assistance with Implementation and Training

In addition, our attorneys conduct in-house training designed to educate our clients and their employees about compliance with state and federal laws when planning a promotion. We assist clients in understanding the basics of promotions law to help them reach their target audience and achieve their marketing objectives.

For more information please contact us.

Prior results do not guarantee a similar outcome.

Related Attorneys

Overview

The Promotions Law practice at Moses & Singer LLP regularly counsels advertisers, agencies and other clients who wish to conduct games of chance or games of skill for promotional purposes through conventional or online media.  Our Promotions Law practice serves the needs of:

  • Advertising and marketing agencies
  • Social media specialists
  • Internet advertisers
  • E-mail marketing firms
  • Telemarketers and in-bound call centers
  • Direct marketers
  • Publishers and companies providing support to the marketing industry
  • In-house creative service groups at manufacturing companies


Creating Winning Promotions and Sweepstakes Takes Careful Planning

Sweepstakes and contests require careful planning in order to maximize consumer involvement while meeting complex regulations.  We work with clients to ensure that offers and contests are thoughtfully designed and implemented.  Our attorneys:

  • Analyze the structure of the promotion;
  • Draft rules for sweepstakes and contests along with other required disclosures;
  • Counsel clients on legal issues arising from promotions and sponsorships including intellectual property rights (e.g., licensing, publicity and user-generated content and e-blast arrangements);
  • Negotiate and draft sponsorship, marketing, supplier, and prize fulfillment agreements;
  • Prepare entry forms, affidavits and releases; and
  • Advise clients on how to avoid common illegal lottery pitfalls in traditional forms of media and on the Internet.

Copy Review that Stands up to Scrutiny

Before a program launches, we review online, print, point-of-purchase, television and radio advertising copy and other marketing materials associated with both consumer and trade promotions.  Always wary of deceptive advertising issues and challenges by competitors, we ensure that your ad copy meets all claimed benefits.  Furthermore we coordinate registration and bonding, as required.

Assistance with Implementation and Training

In addition, our attorneys conduct in-house training designed to educate our clients and their employees about compliance with state and federal laws when planning a promotion. We assist clients in understanding the basics of promotions law to help them reach their target audience and achieve their marketing objectives.

For more information please contact us.

Prior results do not guarantee a similar outcome.