Practice Areas : Advertising

Practice Group Attorneys

Moses & Singer's clients include advertising agencies and related businesses such as commercial, television and film production firms, barter sales agencies and licensing and direct marketing organizations. We also represent television, radio and advertising agency executives, actors, writers, composers, musicians, and other creative people as well as literary and music publishers.  
 
Our advertising group regularly reviews advertising copy for print, television, radio and internet advertisements and advises on compliance with federal and state laws and governmental agency regulations. We also counsel our clients on rules of non-governmental bodies such as the NAD and the standards and practices departments of the broadcast networks, right of privacy and publicity questions, trademark and copyright issues, and compliance with talent union contracts such as those of SAG and AFTRA.

In addition we counsel advertising agency clients on significant matters related to mergers, acquisitions, divestitures and financings. Examples of transactions handled by partners of our firm are the representation of:

  • Paul Wilmot Communications in the sale of its business to Fleishman-Hillard.
  • The principal shareholders of Schematic, Inc., an interactive agency, in its sale to WPP Group.
  • A founder of United Entertainment Group, an entertainment marketing company, in its formation alone with United Talent Agency, Inc.
  • The owners of Axis Healthcare Communications LLC to Huntsworth PLC.
  • ignite comm.net and Incendia Health, Inc. in the sale of their businesses and assets to inVentive Health, Inc.
  • The stockholders of Dorland Corporation in the sale of their shares of capital stock therein to Huntsworth plc.
  • The Leverage Group, Inc. in the sale of a majority interest in its marketing consulting business to MEDIAEDGE:cia,  a subsidiary of WPP.
  • Eventive Marketing, Inc. in the sale of its business to the Omnicom Group.
  • The Luntz Research Companies, Inc. in the sale of a majority interest in its market research and communications business to Omnicom Group, Inc.
  • Cliff Freeman and Partners Inc. in the sale of a minority interest in its ad agency business to MDC Partners, Inc.
  • The Kirshenbaum Bond + Partners Network in the sale of a majority of its ad agency businesses to MDC Partners, Inc.
  • PainePR, Inc. in the sale of a majority interest in its public relations business to Cossette Communication Group Inc.
  • VitroRobertson in the sale of a majority interest in its ad agency business to MDC Partners, Inc.
  • Margeotes/Fertitta + Partners LLC in the creation of its subsidiary Lafayette Productions Inc.
  • Cossette Post Inc. in its acquisition of a majority interest in Thinking Sports, LLC.
  • The owners of Serino Coyne, Inc. in the sale of their ad agency to the Omnicom Group, Inc.
  • Frankfurt Balkind Communications, Inc. in the sale of its advertising and branding business to Hill, Holiday , Connors, Cosmopulos.
  • A Special Committee of the Board of Directors of Dick Clark Productions, Inc. in approving the merger of Said Corporation with DCPI Investco, Inc.
  • Peter Post in the sale of Post and Partners Inc. to Cossette Communication Group.
  • SicolaMartin in the sale of its ad agency business to Young & Rubicam, a subsidiary of WPP.
  • Future Source Communications, Inc. in its acquisition of a majority interest in Desgrippes Gobe Associates.
  • Margeotes/Fertitta + Partners LLC in its acquisition of an interest in Chinnici Direct Inc.
  • Peter Post in his acquisition of 100% ownership of Emmerling Post, Inc.
  • Howard Steinberg in his acquisition of an interest in eSource Drive to Web Marketing LLC.
  • Margeotes/Fertitta + Partners, Inc. in the sale of a majority interest in its ad agency business to MDC Communications, Inc.
  • The President of Jordan, McGrath, Case & Partners in the sale of that agency to Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
  • Source Marketing, Inc. in the sale of a majority interest in its sales promotion agency business to MDC Communications, Inc.
  • Adler Boschetto Peebles & Partners, Inc. in its sale to the Interpublic Group of Companies.
  • The management of McCaffrey & McCall in the purchase of their ad agency from, and its resale to, Saatchi & Saatchi.
  • RSCG in its purchase of Lally, McFarland & Pantello.
  • Margeotes/Fertitta in its recapitalization and refinancing by J.P. Morgan.
  • Needham Harper Worldwide in its merger with Doyle, Dane, Bernbach and their alliance with BBDO to form the Omnicom Group.
  • A major money center bank in financing the acquisition of assets of Anderson & Lembke.
  • The owners of Backer & Spielvogel in its sale to Saatchi & Saatchi.
  • The owners of Waring & LaRosa in its first sale to BBDO, and subsequently counseled the owners in its sale to Young & Rubicam.
  • The owners of The Rowland Company in its sale to Saatchi & Saatchi.
  • Doyle Dane Bernbach in its acquisition of Cargill, Wilson & Acree and the subsequent sale of the Charlotte office of Cargill, Wilson & Acree to its management.
  • Bates Advertising in the sale of its Dryden & Petisi sales promotion division.
  • WPP in a financing by General Electric Credit Corporation.
  • Ogilvy & Mather in a financing by Continental Bank.
  • WPP in the listing of its securities for sale in the United States.
  • WPP in its acquisition of J.Walter Thompson and Ogilvy & Mather.
  • Edward Eskandarian in his purchase of Arnold Advertising.
  • Ally & Gargano in its sale to MCA.
  • Benton & Bowles in its acquisition of Manning, Selvage & Lee.
  • McCaffrey & McCall in a loan from Chemical Bank
  • Backer & Spielvogel in a loan from Marine Midland Bank.


Day-to-Day Ad Agency Matters


We advise clients with respect to agency/client contracts, executive employment agreements and compensation arrangements, talent contracts, purchase orders and agreements with vendors and free-lancers. We utilize our knowledge of the advertising business to secure for clients contractual rights which are customary, reasonable and lawful and to reduce the risk of future contract disputes.

 

For more information please email us at advertisinginfo@mosessinger.com




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